09 Jul 06
31 Aug 15 10:33 pm
They are designed to be used as-is, and that's what we would recommend you start with.
The reason being, you don't know if the tweaks you're going to make are going to have an improvement, or if they're going to hurt. You don't know that until you've already seen how the newsletters perform unmodified.
So we recommend you leave them as is, run them for a while, and then if you can see areas where they could be improved to better suit your audience... do that and observe the results.
It might help, or it might make no difference at all.
The next question people ask is whether they need to adjust the newsletters for their sub-niche, if they decide to dig deeper: Again, we're recommend that you run the newsletters as-is to begin with, before making modifications.
The newsletters are designed to appeal to the "kind" of person who is interested in these topics. They might not all be exactly targeted to your sub-niche, but they'll all be generally interesting to your audience.
Just because someone arrived on your list through your sub-niche topic, doesn't mean that's ALL they're interested in :)