Joined: 11 Mar 21
17 Aug 22 9:24 am
Main reasons why users don`t convert
CPARK team is ready to share our insights on low convertion rates.
What can go wrong?
Let’s try to find out!
First of all, you need a 𝐠𝐨𝐨𝐝 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞. Some landing pages are a mess, but we're sure it's not about yours.
𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐮𝐧𝐮𝐬𝐮𝐚𝐥 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐨𝐧. Being innovative is very welcome in marketing — but sometimes it doesn’t pay off. Keep it simple and don’t reinvent the wheel: scrolling down is the best solution for most websites. It’s just what users are used to doing — let’s not confuse them!
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐛𝐢𝐥𝐞 𝐬𝐜𝐫𝐞𝐞𝐧 𝐚𝐝𝐚𝐩𝐭𝐢𝐨𝐧? Are you sure your landing page looks the same great on a mobile device? Take your time to check it. There are many tools allowing you to make sure your offer is mobile-friendly — and your own smartphone is also one.
𝐋𝐞𝐭'𝐬 𝐬𝐮𝐦 𝐮𝐩:
-Stick to classical navigation and keep it simple
-Make sure everything works fine
-Mind the mobile audience.
-Think strategically and create an outstanding user experience!