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Why do block numbers change on Adsense for popular keywords?

PremiumMember
revimp
Posts: 274
Joined: 29 Jun 06
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Why do block numbers change on Adsense for popular keywords?

why,if it is the only adsense block on the page,would a 120 x 240 block,which usually shows 2 ads on top of each other,only show one ad? It is definitely not becasue of no one bidding on the term,these are very common keywords.thanks
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PremiumMember
chatyak86
Posts: 1369
Joined: 17 Jun 06
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Sometimes this happens just based on Google's current data. It will come and go.

Adrian,
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