20 Sep 12 7:28 pm
This has been tested several times and I assume it would do three things:
1. appear less in your face, buy me now so as to build trust with the viewer
2. help the viewer make an educated decision because they have to know more before they even have a chance to buy
3. reduce refund rates as the buyer was not pushed into a quick buying decision that they may later regret (refunds mean 0 commissions for affiliates)
I also think that you should contact the product owner directly with your questions and concerns, find out what their testing has shown, and just insider info in general.