09 Oct 14 1:37 am
That's a really good question.
The reason we recommend you look for niches that are already popular is that you KNOW it's possible to make money.
Until you've got a lot of experience as an affiliate and as an online marketer, it's very hard to know ahead of time whether an "undiscovered" niche will end up being profitable for you or not. You could end up investing a lot of time (and potentially a lot of money) into a niche that just... kinda... fizzles.
Once you've got a bit more experience, you'll be able to use your spidey senses to spot niches with huge untapped potential, but until you're a pro... it's a really risky thing to do.
If you think you've found a niche that has constant customer demand but is relatively unknown, there are a couple of possible reasons it could be like this ...
1) You've really hit the jackpot! Amazing!
2) It's not actually as amazing as it looks. Other people have tried it and failed. That's why it seems uncompetitive now -- nobody can be bothered with it.
Most of the time, sad to say, you'll be looking at option 2.
A popular niche also has the added advantage of there always being lots of products to promote, and other websites to partner up with, etc. Having a big community around a particular niche doesn't just mean "lots of competition", it also means "lots of opportunity".
To deal with competition in these big niches, what we recommend is that you zero in on a sub-niche: A smaller segment of the big niche. A sub-niche might be a smaller topic within a bigger topic (eg, "lose belly fat" inside the "weight loss" niche) or it could be a smaller segment of the audience (ie, middle aged men, vs everyone).
When you focus a little tighter, the competition becomes less and the effectiveness of your promotions becomes stronger because you know your audience better.
The good thing with the big, popular niches is that even a tiny tiny segment of these niches can be enough to make you a really good income. Your tiny tiny segment of a niche will probably earn you more than an "undiscovered" niche.