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why does this site make no money

tcoco_architect
Posts: 29
Joined: 13 Mar 12
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why does this site make no money

http://yourgreenflooring.com I created a squidoo lens, a youtube video a twitter feed and a newletter with zero subscribers. I created a delaware LLC since no advertises would approve anyone with a new york address. I have about 400 unique users a month but noone ever buys anything. The site has been running for 9 months
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cecille.l
Posts: 7002
Joined: 25 Feb 11
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Hi tcoco_architect,

I'm sorry t o hear you haven't made a sale yet. The first thing to look at when you are not making a sale is your keywords. Do you have enough keywords with buyer intention and are you ranking for these keywords?

You give good information on the site about green flooring, but why would I buy green flooring? You might also want to give reviews of the various flooring products you offer on your site, and make sure to link to these reviews on your articles.

Hope that helps. Have a good day!
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Cecille


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maryt
Posts: 2863
Joined: 16 Apr 12
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Hi tcoco_architect,

At first look I just thought that your website is just a blog. You really need to update your site layout and perhaps make your homepage a good landing page- with good header, a more visible sign-up form at the side and bottom, 1-3 pictures added in your homepage and change your text into something bigger, more readable.

Just like Cecille said, re-evaluate your keywords and as much as possible, target keywords that have the following: buyer intent, emergency keywords, and product keywords. The right keywords will definitely bring you to the right market (people who are considered buyers).

I hope that helps.

Mary
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esolutions
Posts: 717
Joined: 28 Apr 09
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Hi,

In addition to the keywords, you need to take a look at design and copywriting.

No one is going to ever sign up to the newsletter the way you have it now. Move that box up to the top right and change the wording. Entice visitors to sign up, even make them feel that they are missing out on vital information if they do not. Nobody wants more email, but if they are searching for information on your topic and you have something that they can only receive via email, then make that the case.

The design of that sidebar opt in box also needs a lot of work so that it stands out and looks professional.

Once you have this worked out and assuming there is an autoresponder campaign in place, you need to add a nice header as suggested and then work on post layout. Don't just provide information, introduce products and solutions that complement that information. For example, here's a green floor tile, it's great for these reasons, applications are... and you can purchase here which is a good option because of their great prices and service, etc.

This is just a start, but if you implement and drive traffic, it will and does work!
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List not growing fast enough?
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http://mattgreener.com/view/arfree
 
tcoco_architect
Posts: 29
Joined: 13 Mar 12
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People would want to buy green flooring because it uses less natural resources and energy to produce and there are far less chemicals and off-gases that you will be breathing during its lifetime and in many cases it can be reused rather than disposing of it in a landfill.
As far as putting in product reviews there are some there if you go to the individual posts and click on the buy now link, although wayfair does not have as many as home depot, but I eliminated home depot because there 1 day cookie makes it impossible to get a commision.
I understand the criticism that the posts and buy it now button are too hard to find and the subscription area are too hard to find. Is there any problem with using the buy it now button in itself. I am thinking of adding a left sidebar to put the posts there and the subscription area would move up on the right side.
That would be a lot of work for me as I am not a webdesigner and I dont know how much it will help.

Thanks for your input

Also another problem is that most people don't buy flooring online without obtaining samples first I am trying to find an advertiser that offers more samples
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maryt
Posts: 2863
Joined: 16 Apr 12
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Hi,

Is there any problem with using the buy it now button in itself. I am thinking of adding a left sidebar to put the posts there and the subscription area would move up on the right side.


You may add buy it now buttons. I think there are tons of buy it now plugins for that. If you are going to add another sidebar make sure to change the layout of your site. Perhaps choose a 3-column layout so the content would not look like it's crowded.

I hope that helps.

Mary
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jcdean
Posts: 531
Joined: 24 Nov 09
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I think your site should look more like this.

http://www.greenbuildingsupply.com/All-Products/Flooring

Something else to think about. The term green flooring gets about 6,600 searches a month according to the Google key word tool. Not a huge niche.

I wonder how many of those searches are people looking for the color green flooring?
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tankctrlr
Posts: 263
Joined: 16 Oct 09
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Hi, I would invest in a premium theme, it's a quick way to boost the perceived value and authority of a business, my sites theme was just $50 bucks and it helped tremendously in both looks and function.
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kinni
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Joined: 08 Aug 11
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sometimes it happens...do not get depress, go on finding the ways, like you have written this letter, like this go on finding ways on your own, and till you get the desired result...JUST PLAY

Wishing You All- MERRY CHRISTMAS & HAPPY NEW YEAR
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Ashok Sinha
 
eric11
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Joined: 24 Dec 12
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tcoco_architect wrote:http://yourgreenflooring.com I created a squidoo lens, a youtube video a twitter feed and a newletter with zero subscribers. I created a delaware LLC since no advertises would approve anyone with a new york address. I have about 400 unique users a month but noone ever buys anything. The site has been running for 9 months


It might not be something you want to hear but this site would benefit greatly from a professional web developer. Unfortunately in this day and age of scammers and con artists people are reluctant to purchase anything from a site that even looks a tiny bit suspicious.

At first glance your site looks a little bit unprofessional, so a user interface designer could help give your site the breath of fresh air that is requires to start pulling in sales!
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info355
Posts: 22
Joined: 19 Dec 12
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I would suggest to use less text on the landingpage. People screen your website in just a few seconds before desciding to take a further look. Use images and in a few short sencences what people can expect to buy.
If they need more information, they will look for it.
Also, don't use the background for the whole site, but use a plain colour (I would suggest white) for the background of your texts.
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tcoco_architect
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Joined: 13 Mar 12
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I changed the theme and moved the posts up as subheadings of the top headers so they are easier to see as that is where the buy-it now buttons are, also after moving those posts I was able to move the subscription area up.

Do you see a significant improvement here?

Thanks for all your input
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esolutions
Posts: 717
Joined: 28 Apr 09
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Hi,

Either invest in a premium theme or hire a web designer, possibly both. As things currently are, the design is your largest problem as much of the content is not readable.
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List not growing fast enough?
Get More Opt Ins:
http://mattgreener.com/view/arfree
 
Site Admin
maryt
Posts: 2863
Joined: 16 Apr 12
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Hi tcoco_architect,

Yes a lot has improved since my last visit. Obviously, navigation becomes clearer and more user-friendly. Perhaps try to add photos to your site. I can see you have the featured article box at the top of your content, but it would be better to put a picture above your content instead then move your content box somewhere on the side.

Have you tried using 3-coloumn instead? If you have 3 columns you can add the plugins on the side columns like the content box you have above your content.

Mary
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chrisatkinson
Posts: 20
Joined: 17 Nov 09
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Some good points made by all here...

One thing I would add...

1.Provide the answers(quality content posts) that people are searching for in google(use Traffic Travis and google keyword tool to target what people are searching for)..

2.Leverage high page ranking authority sites to post your articles posts in (ie sites that at least have a page rank of 4 and above as this will enable your article post to come up on the first page of google if you have done your keyword research right ...

For example:- if you type in the words "Jim Rohn Quotes Ignorance is not bliss" into google you will see my short quote and article come up number #3 on the first page of google(could be number #1 by the time you read this)... And this was simply done by posting my content on a blogging platform with a page rank of 4...

Feel free to ask me any questions as I am happy to show you how to get the same exact results for your keywords and article posts...

Chris T Atkinson
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aditd
Posts: 109
Joined: 27 Feb 11
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I watched the youtube video. The voice is not so clear. This might make a lot of users to close it without seeing it all.
My point: the youtube might not give you traffic at all.
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swordsedge89
Posts: 50
Joined: 24 Jan 13
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chrisatkinson wrote:Some good points made by all here...

One thing I would add...

1.Provide the answers(quality content posts) that people are searching for in google(use Traffic Travis and google keyword tool to target what people are searching for)..

2.Leverage high page ranking authority sites to post your articles posts in (ie sites that at least have a page rank of 4 and above as this will enable your article post to come up on the first page of google if you have done your keyword research right ...

For example:- if you type in the words "Jim Rohn Quotes Ignorance is not bliss" into google you will see my short quote and article come up number #3 on the first page of google(could be number #1 by the time you read this)... And this was simply done by posting my content on a blogging platform with a page rank of 4...

Feel free to ask me any questions as I am happy to show you how to get the same exact results for your keywords and article posts...

Chris T Atkinson


I did look at it and it is number one, well done, it seems like you got good SEO tactics :)
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chrisatkinson
Posts: 20
Joined: 17 Nov 09
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yes thanks for verifying that Praveen...

last time I looked it was number #3 in google.. so thanks for letting me know that :)

Chris T Atkinson :) ...
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joelpalarca21
Posts: 43
Joined: 18 Feb 13
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Hello tcoco_architect,

Why your sidebar is in the button? Visitors will not see your optin form and your content is a low quality and do not COPY your content in some website. You copy some words in your squidoo. You will get some penalty here. Add some information in your website before they can buy your products.

Good Luck!
Joel
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