13 Jun 06
06 Dec 09 9:13 pm
There can be a lot of reasons why sites fail, and I know big thing is failure fatigue. Below is an excerpt from an email I recently sent to my subscribers explaining this phenomenon.
One thing that I often come across with newbies - particularly when they get involved in PPC marketing is what I call "failure fatigue". To put it simply - they just get sick and tired of not achieving their goals.
Unfortunately, instead of trying to figure out why they're not succeeding, many people just give up - resigning themselves to the fact that they won't ever be able to do it.
But you'd be surprised how many of these people are just a few simple steps away from success.
I just came across this video, and though you might benefit from it. It shows how a struggling website, making only tens of dollars a day can turn into hundreds of thousands a year just by using something called "The Pivot Theory" - might be worth checking out: