01 Jan 10
21 Apr 10 11:52 pm
I agree - you do not have to lie to build an AffiloBlueprint static or blog site. The use of pen names is simply a method of creating and establishing a brand that is distinct and separate. When you have multiple websites with the same author the brand you have established becomes blurred.
Any statements you make in your website you had better be able to back up with facts. The website is to become an authority on the subject. As such all the information within must be true. Leave any hype to the books you recommend as they know best how to sell their product.
If you are writing the articles within your website orient the articles as though you are a reporter not the actual person with a problem. The purpose of the articles are to enlighten your readers to solutions to their problems. Provide the facts about the problem and suggest they check out a ebook or program that can help them. Under no circumstances should you lie.
Lying will hurt your website and the affiliate marketing industry.
Your goal is to provide a solution to a problem. People presented with multiple solutions to a problem often find it difficult to choose how to solve their need. Your website provides a simple logical path to understanding their problem with a solution. If there are multiple answers use a separate page for each solution or option.
Remember, you want to build a relationship with your website readers. You can only do this if you are telling the truth.