10 Sep 10 11:03 pm
Fyi these are just my personal thoughts..
I don't think your opening paragraph fits with your overall goal which seems to be to get people to opt in to your free ebooks. Your talking about how lucrative the market is and how you watch the golfing shows.
A person who loves golf loves golf.. what do they care if you watch the golfing shows or the market can be profitable. My thoughts on what a senior golfer would be a professional and successful man. Someone who has business meetings on the green and loves the game. Someone who constantly works to improve everything to be the best because they want to be as successful on the green as possible. Maybe puts them in the power position they are used to?
You have to remember you are selling something, a free ebook. It requires sales copy just like a paid ebook and this ... does not make me want the bookFinally, I want you to…
* enjoy your game
* improve your score
* play well.
* have bragging rights at the 19th hole
Now I am not anywhere close to in the golfing niche so all this is off the top of my head but maybe something to the effect ofimprove your golf swing so you can hit the ball farther on the green
learn to put like the pros so you never over par again
discover the secret tips to practice that are going to have everyone wanting to golf with you
Now you would have to do some research to put things into the golfing lingo, but you get the idea. Make them want it .. badly. If your free ebooks are yours you might even offer on craigslist or a golfing forum for five people to try it out and give you a testimonial and that you require a digital picture. You can offer to pay them $5 via paypal. Golfers would probably love this. On the right hand widget side I would recommend a second opt in as well as one below the testimonials if you do them.
On the right hand side all those articles seem clustered because there is so many maybe break them down into categories and direct them to a page with clickable titles telling them what it is about? Also you might want to change your permalinks because /golf-17 and /golf-19 aren't as helpful if you keyword was improve golfing swing: "Improve golfing swing and hit harder and longer"
All these are just off the top of my head so yeah. Good luck.