13 Feb 12
21 Mar 12 4:57 am
I agree with Michelle that the bounce rate and time-on-page depend heavily on your Affiliate sales process design. Mostly on whether you want prospects to investigate your other pages as part of your sales process or whether you expect them to hop directly from your Landing/Sales page to the vendor's site - which is the definition of a "Bounce" (Visitors leaving your site from the same page they landed and started on).
And you can expect a blog to have a different Bounce Rate than a set of static web pages.My best Bounce Rate:
For a typical "how-to" blog of mine http://www.well-made-webs.com/windows-wisdom "Windows Wisdom - Advice and Tips for Windows Users"
, where I expect people to look around through various pages, the best Bounce Rate I've had is about 25%, with Time-On-Page of 2-3 minutes. I also find that Bounce Rate bounces around a lot from day to day (with no changes on my part). So, I'd average out your Bounce Rate numbers over a month.
Also, a blog design makes Bounce Rate a bit ambiguous. Because of the dynamic Content Management System, prospects can read several topics (posts) on some of the pages they might land on, rather than traversing my pages to look at different topics.
As I get more links to the deep single posts, and post more, my bounce rate seems to improve.Google and Bounce Rate?
As far as Google including Bounce Rate in your Search Engine ranking, I understand they do that - but I don't think they need you to use Google Analytics to know your Bounce Rate. Please correct me if I'm wrong on that.