01 Mar 12 11:42 pm
To me, it's being able to brand something (a service or a product) as your own. The company offering the white label program should offer unbranded to you so you can then sell it to your customers.
I usually want the parent company to have minimal involvement with the service, just supporting me as their white label partner. I want as much control as possible for my clients.
I love white label programs because I don't have to put forth the work to build the product/service myself, I can just sell it and make some money.
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