22 Apr 12 3:34 pm
I really understand where you are coming from. At first it seemed impossibly hard to me too. But, with time and experience, you will get better and faster. you will also learn the basics of what works and you will be able to do more things right the first time, rather than doing a lot of testing new things, which will make things go faster.
One thing that is a problem though is that this negative mindset has to go if you really want to succeed long term. that mindset of giving up is why so many people fail. you can blame the system or accept that YOU are the only one responsible for the effort you put into your business, and where you put that effort.
Focus on things you CAN control instead of wasting time on things you can't control, and you will achieve a lot more in the long run.
Amazon can be profitable, although I wouldn't recommend JUST doing amazon products. what I usually recommend is building an authority site focussed on solving a specific niche problem, and offering a variety of products that will help solve that problem, across various pages.
Just getting traffic does NOT mean you will get conversions. If you are getting that kind of traffic, you are doing a lot better than about 50% of the people online. Be proud of that accomplishment. YOU need to realize that success is measured by progress, not whether you reach the finish line the fastest.
the really important questions you didn't answer:
its not about having the best price or the best offer. actually I generally avoid keywords like
these are showing people value the product less and the less they pay, the lower your commission will be!
However the biggest reason you aren't getting sales is probably 1 thing: how well are you ENGAGING PEOPLE who come to that page? DO they trust you or even know anything about you before finding your reviews or are they cold leads from search who have never heard of you?what are you doing to build trust?
in order to succeed, you HAVE To answer these questions honestly. In fact, most people I talk to BELIEVE They are doing these things, but they are so caught up in blowing smoke up their own **** that they don't look honestly at how they are writing their content, and how their content doesn't build trust with the potential customer. Your reviews need to follow a specific formula in order to succeed.
First, you need to immediately identify a huge proble
m in your niche! Then, you need to show empathy for people
with that problem, and connect with their emotional attachment
to that problem.
One way to do that is to show personal experience with that problem through a true story about how you had that problem and how you found a solution to it. ( if you fake this, you run a HUGE chance of getting caught eventually and destroy your reputation. always remember bad news travels a lot more viral than good news about someone. just look at all the celebrity gossip trash.... this is why I only go into niches I am personally involved in. )
This is what HOOKS people into reading your review. Once you get that part right, you can go into your review of the product, share your experiences with it, and the key benefits. again, every benefit should tie into how it solves that initial problem that you identified earlier in the review.
follow that up with a strong call to action. your call to action shouldn't be:
buy xyz product NOW
It should be
Solve XYZ PROBLEM here!
REmember, your job is not to sell a product, your job is to identify a problem that people have and offer a solution to that problem through your reviews and websites. focus on the problem, and helping people solve that problem, rather than focusing on a product and you will improve your conversions. These are really general tips though. I would have to look at your specific site, and drill down on your page in order to help you increase the conversions on it.
If you want me to do that, you can PM me and we will talk about it. I have helped several other members here do that with their own sites.
again, it seems daunting at first, but if you can get 1 page ranking and converting, you can get 100 or even 1000, over time. Also, if you are running it like a business, you will take the money you do make and PAY OTHER PEOPLE to do a lot of the work for you as you build up new properties. Yes, it costs money, but it will save YOU time and energy that you can focus on doing things like analyzing why your conversions are so low.
NOBODY hits the ball out of the park on their very first campaign. Even a .8% sales conversion is better than many people do on their first few sites. It will get better. this is where you have to learn how to study your pitch, and how well you are preselling people on the product.
Are you sharing general information about your product, or are you sharing specific, personal EXPERIENCES?
PErsonal experience will always convert better than general info that you can find on ANY website.
One reason I don't like amazon is they don't allow incentivized sales (i.e. you can't offer bonuses for buying through your link. its against their Affiliate TOS)
Bonus offers really help you improve conversions, but only if you do it right. One way I do that is to use the product, find a weakness in the product, and create a bonus offer that overcomes that weakness.
This makes your review look more natural because instead of just saying the product is perfect, which you KNOW is never true, it shows that you know that it has flaws and point those out. then you offer a bonus that overcomes the flaws in the program, and helps people achieve more with the system in question.
Your Focus Determines Your Reality