03 Sep 13 12:03 am
While I read a lot of business and self-improvement books, I find it's important to truly unplug and read fiction. For me, my fix is fantasy. When I was younger (much, much younger) I had read the DragonLance series (three books known as the Chronicle, which is the staring point, and three books known as the Legends, which develops two main characters). They are jointly written by Margaret Weis and Tracy Hickman. If you are into fantasy, there are great starters. However, there are about 50-70 other DragonLance books now. I have read most by the original authors (as they are decent writers). The other authors who write in the series are hit or miss. The last series was the DragonLance War of the Souls series).
That being said, my favourite business books this year (out of 8 or so that I read) are:
Decision, by Jim Treliving (owner of Boston Pizza, Mr. Lube, and several other chains). An interesting read about Jim, how to started off (worth around $600MM or so, from pretty much nothing), and what he values in decision making.
The Ultimate Sales Letter, by Dan Kennedy (the marketing guru). If you haven't read Dan's books then you should. While this book is all about his copy for print, most of the techniques are just as applicable for online marketing as well.