20 Mar 10 3:26 am
The traffic is feasible depending on what Niche you have chosen and the keywords you use.
If you get 3000 visits to your site per month and you have 65% clicking through to the vendors page (1950 hops) then at a 1% conversion rate on the vendors site...you should get 19 or 20 sales per month, according to those stats.
However, all traffic is not the same.
You can not count apples for apples as every visitor is different and has different wants, needs, problems and desires. If we were all robots then those stats would be the same every time ( Theoretically ) but you get my point.
It will never be the same from one day or one week to another.. that's just the way it is, no outcome is ever the same when humans are involved ( It's Chaos theory ).
So at present you get 1 sale per 409 hops to the vendor. That equates to .25% (1/4%) or 7 to 8 sales a month (from your 3000 visitors.)
1. This tells me that the vendors page may not be converting very well.
2. A 65% CTR on the hops is good, so your site is fine.
3. You need to use the $100+ a month you get now to build more traffic to your site.
4. Test, Test and Test some more.
There are also many factors that come into play with this and without knowing or seeing the whole picture from your end, it is hard to diagnose.
Your site is 3 months old and will probably be bouncing up and down the search engine rankings for a couple of months more.
Some niches do only convert at .25% sales and others at 2%, so don't beat yourself up about it.
Niche sites can get 10,000 visits a month so keep building traffic.
Keep going is my advice and reinvest the money you make into getting more traffic.
You know your site is getting the hops, but as for the vendors page.. there is nothing you can really do about that.
So that is why I say, get more traffic and maybe get some more buying or problem solving keywords and articles on your site.
Not sure if that helps.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault