20 Aug 09 1:13 am
My 2 cents is that there are some fundamental problems with your page layout, although it could also be that people looking for ‘internet dating guide’ or ‘online dating guide’ are looking for free information and not necessarily looking to buy.
1. At present, it looks like your main goal is to sign visitors up to your newsletter, seeing the signup box is taking up the premium spot. If you want visitors to buy instead, you need to move this down to the bottom of the page and replace with you information about the eBook and a big bold link to buy.
2. Although the banner style ad for the eBook is nicely designed, people have to scroll down to learn about it and to buy. You should definitely change this to be formatted as the entire top half of the page. Make sure a link is above the fold and then another link at the end of the ad.
3. Your product reviews: When displaying multiple product reviews on one page, we don't recommend the "comparison" style reviews, or rating products from "best" to "not quite the best". These types of review pages result in many sales of the top products, but not so many sales of the lower-rated products. This limits your opportunity for making sales, and doesn't do much for building great relationships with the lower-rated merchants!
A better idea is to offer a "best product" for different situations. It doesn't matter if the products are all pretty similar. You can also do a "best overall guide" type product, which you can recommend above all the others.
These are the three most important things to fix in your web design, but there are a couple of other things that could be improved.
• A link to ‘free articles’ is not very appealing. It would be a better idea to have these listed in a left-hand menu so people can easily go through to the article on the topic that most interests them. Is there any reason why your articles are on Squidoo rather than your website? I think it would be very wise to add more content to your website so it looks higher quality to Google if nothing else. Although you are ranking well now, you never know what might happen in the future.
• Why do people have to click the picture to view the articles? This is counter-intuitive. Don’t force people to think! This is a very important rule of good web design.
All the best,