25 Jan 07 12:13 am
Very good question!
Like the others have said, the 90 day roadmap is just ONE way of doing things. When creating and teaching this plan, I had several goals:
1) Give the affiliate an overview of the entire process, from start to finish.
2) Have the affiliate seeing results quickly so that he/she doesn't get discouraged.
3) Hopefully have the affiliate earning money by the end of 90 days.
4) And obviously, do it all in 90 days.
Charles's plan is good and solid and not too different from this plan. The difference being that he advocates building many sites and taking longer to get them to "reasonably finished" state. The benefit of doing this is that firstly you get a whole lot of sites aging early, which helps. You're also forcing yourself not to be obsessive over one site, and you're seeing very rapidly how different things work in different markets. You're turning it into a production line, and this has the potential to be very efficient.
One difference between The Plan and the Roadmap is that The Plan is pretty much directed solely at earning Adsense revenue. If you're promoting affiliate products you might want to spend a little more time interacting with your visitors -- which includes building a mailing list, having an engaging blog, creating a forum, things like that. All those things take a little more time. Personally I wouldn't suggest building 48 sites per year if you're doing organic SEO AND promoting affiliate products. 10 sites per year might be more reasonable. If you're using PPC to get traffic you don't need to invest so much time on your SEO, and if you're only using Adsense then your site can be comparitively static, so both of these things will give you more time to create more sites.
Another thing you have to consider is how long can you wait without seeing significant results before you lose enthusiasm? I created the 90 day roadmap to start getting results as quickly as possible, so affiliates don't get discouraged. Once you've seen that it can actually be done, you can give yourself a longer timeline and create more sites at once. But when you're first starting, I think it's important to make it all happen fast. Of course there's nothing saying that you can't be creating multiple sites over 90 days, if you have time ;)
So my advice is to take elements of both plans and put them together in a way that pleases you. Charles offers some really valuable advice -- if you haven't already got it, visit http://www.seo2020.com
and get The Plan. By all means, if you think you're able, make multiple sites at once. But don't spread yourself so thin that you lose focus.
And remember, there are no hard and fast rules. Do things at your own speed. Make sure you're enjoying what you're doing. If there's no love in your work, you won't stick at it for very long. Money is only a motivator for a while -- there's got to be fulfillment too. Don't forget.
All the best,