08 Nov 16 3:38 pm
Strategy on what level?
If you analyze the entire industry, let's say from a Porter's 5 Forces framework, you'd come to the conclusion that it is indeed a very competitive industry..
Very low barriers of entry (anyone can buy a domain and hosting and start a website), huge rivalry among webmasters and internet marketers, etc. (I won't do the entire analysis here..)
So in general, everyone should be aware that affiliate marketing is highly competitive and HARD to do. Forget about all those overnight success stories. Doesn't work in the real world..
Now, regarding strategy on lower levels (such as what audiences to target, how to position your site and products/services, what traffic generation methods to exploit, and so on, that in itself can become a competitive advantage, however, anyone can imitate you and pretty soon the competition will knock on your door - there are millions of spying tools out there..)
So, if you ask me, WHAT is the single best thing you can do to achieve and sustain competitive advantage, the answer would be - personal relationship and exclusive deals (with merchants and networks)
Think about it, it I get an exclusive deal and get my earnings per sale to let's say $100, and the maximum anyone under me can earn is say, $90 - I have a deadly competitive advantage that with time (if sustained) can turn me into monopoly..
Why? Because I can spend $96 for obtaining a sale, and the next best guy out there will be in loss if chooses to do the same.
Simple as that.
askrwt wrote:I went through success stories published here to encourage one and all. They all are good but the missing part I found in all of them was their strategy. What strategy or method they adopted to be a successful marketers or affiliations was not a part of that write-up.
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