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Should I buy an established website?

nates450r
Posts: 425
Joined: 03 Apr 07
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Should I buy an established website?

Has anyone thought about or done this before?
of course the investment would be quite high at first
but on the other hand you would have instant income,email lists,and customer base

i don't think this would be out of the question for me in the future
i have seen sites for $10,000-$7,000,000 and usually the higher the price the more the
website makes (per year)
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jasondodd
Posts: 874
Joined: 08 Feb 09
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Site flipping (buying and selling websites) is common practice and can be profitable. When youre looking through sites such as sitepoint.com or buysellwebsite.com there are several things youre looking for including sites that are under-developed and that could provide you with some instant monetization through adsense or affiliate links.

Another thing you can keep an eye out for that improves the potential value of a site is if it has an active community - that provides money making opportunities.

There are a lot of high priced sites out there, and mostly these are because the site owner already knows the potential value (or has overvalued!) - what you want to find are the sites where the owner doesnt know the potential!

Site flipping is covered in more detail in Issue 6 of the Affilorama Premium magazine.
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fanatic
Posts: 35
Joined: 21 Nov 08
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Depends on your situation.

If you have alot of money but no time, buy a site.

If you have alot of time but no money, don't.

That said, think outside the box.

Spend a couple days/months building up a site/a
couple sites.

Then sell them.

I just sold a site for more than $1000.

Good for the buyer, good for my pockets.

Win-win situation.
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nates450r
Posts: 425
Joined: 03 Apr 07
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wow, thats cool you sold a site,
may i ask was it an affiliate site?
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sean06
Posts: 1377
Joined: 16 Jun 06
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I think it's a good strategy if you already have some cash and don't want to wait around for the inertia to disappear. That being said, I wouldn't buy a site just because it was making money, it would need to fit into my overall strategy as well.

Sean
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geoffjackson
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Joined: 24 Nov 08
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Another thing here, and i don't mean to be rude so please do NOT take it that way. But if you're asking whether to buy one or not, I don't think you would have the experience to keep it turning a large enough profit. People who buy these sorts of sites have been doing this for years and can instantly see what they need to do to it.

Build up your own small affiliate site.. if it makes $150 a month, you can sell it for probs about $1500-$2000.
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markling
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Joined: 13 Jun 06
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Just a point to keep in mind if you're selling a site is not to push the 'potential' of the site - that really means nothing to a prospective buyer. They need cold, hard revenue figures and traffic reports, preferably built up over at least 12 months to show it's consistent.

That said you can usually sell a site for approx 24 x the monthly revenue so absolutely it can be profitable especially if you've built up a community for your niche.
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