08 Jul 10
14 Feb 11 3:18 am
I think it's great if you can get a review copy like Michelle said. You can then post a review about it to your blog as well. Showing that you have in depth knowledge about the product you are promoting usually helps establish authority and trust with the reader.
You can also leverage your review article in multiple ways like spinning it for article submissions, repositioning for video, slide shows, etc.
Btw, if it's a physical product, it helps a LOT when people see you holding a review copy when doing a video review. If its a info product, make reference to some pages in it and highlight it so that people know you actually have reviewed it thoroughly.
Hope that helps,