18 Aug 09
13 May 13 8:50 pm
Getting leads can be costly for any business owner. I don't know how Mark's funnel is set up now (mostly because I've been on his list for almost 4 years now...). But I imagine he tries to sell people on one of the Affilorama products first.
If after a prospect has been on his list for a while and hasn't bought an affilorama product, it only makes since that they aren't a good fit for AB, AJP, or anything else.
If that's the case, then maybe another product would be a better fit and he could help recoup the loss of acquiring the lead.
Also sometimes people get leads through reciprocal cross promotion.
So, someone might email their list about Affilorama. Then Mark might owe a favor to that person and in return email his list about their offer.
List management can be a complicated and murky world sometimes.