13 Feb 12
17 Apr 12 6:16 pm
I love to write, so this 2nd ebook has again been a lot of fun to create.
This time around I did my market research first. Trying to sell my previous "Art head Start" art training ebook into a market of "starving artists and art students" wasn't so smart. I really did the "Fill a Need and Find It" on that one. Happily, it was so well received that it's been profitable in spite of my learning curve.
@Grady - Thanks so much. I am hopeful that it will actually help online marketers.
In fact writing this post just gave me a great idea! I'm going to add a section with step-by-step instructions for the fast and easy photo enhancements that many photos (even the best stock photos, as below) need for full visual impact. I show 3 pairs of before and after photos in my new ebook - but I don't show the actual steps I used in Adobe Photoshop (will show in the free GIMP editor too) to do those quick and easy enhancements.
Here is one pair from the new ebook:
Before: 81.9KB file size (slow to load)
After: 39.5 KB file size (faster loading. Could have made it even smaller)
Used 3 simple enhancements, then JPEG file size compression.
I do believe that the positive (and negative!) impact of sales page visuals on your profit is under appreciated.
Of course there's a lot more to the ebook and to optimizing your pages visually than just enhancing your photos. In fact, I list over a dozen categories of visual elements that are common on sales pages - and each contains several items that could benefit from optimization, once you know how, why, when and where.
Anyway, thanks for the warm welcome for my "Visual Marketing Online - How to increase sales with better Visual Communication" ebook. Much appreciated.