02 Jan 13 3:57 pm
I know how frsutrating it can be to not see the sales you think you should be making. However, there are a lot of factors that could be working here.
With changes to SEO in the last 2 years, I don't hardly spend any time on it myself. Instead, I am working to do more networking with other site owners in my niches, which is where social media comes into play for me.
Keywords are also crucial to your article marketing efforts being successful
looking at your muscle building site, for example, I was able to pick out some of your keywords, and I don't see a lot of "buyer intent" in them. the more people are ready to buy or want an instant solution, the easier it will be to convert sales.
Break up your articles
I notice that you have lots of HUGE blocks of text. I generally recommend limiting your blocks to 3-5 lines before having a line break. This helps break up the text into more digestible content
finding the emotional buttons is essential to really driving up sales. most people will make buying decisions to fit EMOTIONAL needs rather than PHYSICAL needs. You have to identify those emotional needs, and connect with your readers through those. Then leverage that emotional connection to show them how the products you recommend will fulfill those needs.
reading your articles, you have some really good advice in them, but there is very little emotional connection within them. finding that emotional connection can't be found in PLR articles. you gotta get some personal experience to go there.
That doesn't mean you can't leverage PLR content though. I have taken PLR articles, rewritten them with my own personal experiences added in, and made a huge impact through leveraging the emotional connection I created. This is why I only choose niches that I have personal experience with, and it is the biggest factor in creating authority in people's minds.
leverage the emotional pain points in your calls to action and you will get a higher click through rate.
Limit the Distractions
Looking over your site, I see 2 opt ins, and 3 different adds, all on one page. the more choices you give people, the less likely they will be to make a decision. Limit the choices on each page to one or two.
I personally focus my AB sites more on list building than direct sales. I have very few direct ads on my sites, and instead I link to my squeeze page and have an opt in at the end of each article. When I do link to a product through an article, I usually do so by linking to a product review where I can presell people on the product, and offer a bonus. When I do bonus offers, I create some kind of scarcity (limited time, ,limited number of people getting the bonus, etc...) to drive a sense of urgency to buy now rather than later.
often, bonuses won't cause people to choose to buy, but creating the urgency will help them make up their minds faster.
I see bonuses being offered all the time in the IM niche, but I rarely see them being used in other niches, which will help you increase your sales chances. Always review the guidelines in the program you are promoting though. some don't allow bonus offers to drive sales.
link internally on your site. crosslink related articles, and link to review pages rather than directly to products. this will help your overall SEO on your site, and it will keep people on your site longer. I have one site with an average of 10 page views per visit, and an average time on site of over 10 minutes, with people clicking links to various articles. this lowers the bounce rate, and improves the user experience on my site.
Your Focus Determines Your Reality