02 Jan 13 4:02 pm
I just responded to your other thread, but I will try to help you out with the article marketing question as well.
Article marketing can be effective, but it's not working like it did in years past. a large part of that is dependant on where your articles are going.
anything in business requires you to look at what is working for you, and focus on doing more of those things. Although article marketing is effective in some niches, it isn't necessarily the best avenue for every niche.
I have found that I am getting better results with video and audio than with written articles. I started doing more videos for youtube and other video sites, and extracting the audio for other sites. I am also running a weekly podcast (15-30 minutes) and breaking down the audio into 2-3 minute clips for syndication linking back to my main podcast.
One thing to think about is looking for what type of products your readers are looking for.
As an example, a while back, I did a poll on one of my blogs asking my readers what method they would like to receive more information through. I was promoting mostly video and audio based products, but 85% of the people responded that they would rather have ebooks.
I had to either change how I was getting followers or change the products. Since I couldn't find many ebooks that I thought were good enough in that particular niche, I started doing more video and audio content to drive customers, and as I did that, my sales went up.
the best source of traffic for you will depend a lot on your niche and your personality. I know many people who have been successful at article marketing, but I know others who hate it, and focus more on other avenues of traffic.
Also, you have to look at what type of traffic you are getting. Although I get a lot of traffic from social media, a lot of it doesn't convert well to direct sales. I get a lot freebie seekers that way, and they don't always want to spend money.
Look at who you are networking in as well. if you are networking with people who own products of their own, you can often leverage their reputation with their proven buyers, and it is much easier to convert proven buyers than it is to convert people just looking for free information, especially if most of your products are info products.
Also, look at your doberman site.... there are no opt ins, no ads, nothing but articles. there are also some articles there with code in the article (training a doberman part 1, read the side note...)
its hard to generate leads or sales without the option on the site. also, people are REALLY emotional about their dogs. work on creating more emotional connection with them, and get ads up so that people CAN do something when they come to your site.
I would also turn off dates if you aren't updating the site regularly. people will be less likely to trust it as your site ages if it looks like out of date info. even if it is evergreen information, the perception is more important than the reality...
Your Focus Determines Your Reality