24 Apr 13 10:11 pm
It's all about lists now, your facebook friends lists, twitter followers lists, retargeting lists, and most important of all your e-mail lists, e-mail buyers lists, e-mail prospects list, e-mail lists for that this and the other lol.
If you can't build a list, (of whatever kind) even with a fair amount of traffic, then your Landing Page Optimization
is not good enough, get good at LPO and you can then afford to buy whatever sort of traffic you want because you will know with absolute certainty that X amount of visitors = X amount of sales.
I agree with Clayton, right now you don't know your sites/LPs Earnings Per Subscriber Per Month, i.e., how much a subscriber/lead/visitor etc., is worth to you, because you can't get them to convert
to even begin formulating numbers.
There are many 'conversions' to get good at, actually a 'sale' is just a sequence of 'micro conversions', for instance let's say you're running PPC ads, the first 'conversion' is to get that click, the next conversion is to get them to read a headline, then read the subhead, read the bullets, be impressed with the imagery, feel trusting/safe, etc. etc., finally you want them to 'convert' to entering a name and e-mail and clicking subscribe, (e-mail only? free bonus? What Does Your Audience WANT/NEED?).
So you converted someone into an e-mail subscriber, now you need to convert that person into a Buyer with a series of e-mail 'micro conversions', conversion one is to get them to open the e-mail (time of day sent + subject lines), get them to read the e-mail (copywriting), get them to click through to an offer (irresistible offer) and etc.I think Conversion Optimization is your next skill you should focus on
), in my humble opinion. It is actually kind of fun to test and try and discover what works and what doesn't, you can get creative with it, staying close to the fundamentals of course.