22 Apr 14
28 Apr 14 6:03 am
One thing I have noticed after poring over the forum is there's more focus given to technical skills, like website building, content building, SEO, use of different social media etc, but there's little to no mention of understanding our target market - our customers.
I think traditional marketing's way of market profiling should still be practiced in Internet marketing so as not to waste time, money and effort. Traffic is good but it would not make any sense if no one is buying, right?
Our site could have 10000 daily visitors, but what if they are not our target market? What if our visitors are looking for a quick cure to acne but the site is about being healthy?
Understanding our market would help us choose a better niche and create more effective keywords.
Just my two cents. Good luck to us all. Let's do this! :)