14 Apr 14 8:16 pm
Should I be putting more effort into including relevant and unique photographs on my website for this particular niche--that is besides gathering back links and improving my website in other ways?
It depends on what your site is about, and what sort of people you're wanting to target.
I use Google image search for pretty much two reasons:
1) To see what a famous person looks like when some news article is talking about the cosmetic surgery they've supposedly had.
2) When something is wrong with my garden, and I know what the problem looks like, but I have no idea what the problem actually is. (Eg, "zucchini leaves yellow dry")
In the first instance, I have absolutely no interest in what is on the website that features the image. I don't even click through to the website. I'm just using image search to look at images. For these sites, getting their images into image search isn't very useful if they're just attracting people like me.
In the second instance I will actually click through to a website if I see a picture that looks like what's wrong with my zucchini. I will read the website. I might bookmark the website. Heck I might even share it on Facebook with some kind of zucchini lament. So for this website, getting their image into image search *is* a useful way to get traffic.
So the first question is... Are people actually going to be looking for the information you're offering by doing an image search?
If you have a website discussing small business tax, your audience isn't going to be using image search. Ranking highly in image search won't really help you.
If you're selling knitting patterns, they might be using image search, and you might be able to attract visitors this way.
If the best way for your audience to find the information they're looking for is to look at a bunch of pictures... then you definitely want to get into the image search results.
But I don't believe that getting a higher ranking in image search necessarily translates into better rankings in normal search.
If you're seeing improved results in the search engines, it could just be them doing their "thing". I have a site that I put up five months ago, and it's steadily rising in the Google rankings for certain keywords, with hardly any backlinks. Nothing has changed, but it still rises for some keywords, and drops for others.
Your site has only been up a month, so it's still just a little baby website. It'll probably go up and down and up and down for a while yet. These initial fluctuations aren't always the result of anything you're doing, particularly if you're not doing anything!
But definitely keep up with the alt tags and all that other on-page SEO stuff, because it doesn't take much effort and it can help. Often people are too lazy to do that, so it can be an easy way for you to score points. And you never know when someone might find your site that way.