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I feel bad selling most info products

kakaboo
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I feel bad selling most info products

So.. actually I have managed to find a good little niche on my own and made 2-3 sales of the same product.

Then I decided to request for a review copy so that I can feel better promoting that particular product... but it was a bad idea.. cause the product (an ebook) was like only 90 pages with font size 18-20, with 5-6 pages of content/intro/etc and DOUBLE SPACING!!! If you still dont get what that means, that basically means the content in that particular book that I was selling was very very little..

Then I decided to take a look at some other products on clickbank with gravity around 30-60 and asked for review copies too, and they gave it to me.. and holy all of them were the same.. ebooks with little pages and little content and meat.. I just dont feel good promoting some of them + a lot of information in them could be easily found for free somewhere else..

And also there are just some niches which I dont think it is really possible to cure your illnesses just from reading an ebook... like sciatia, skin whitening etc...

Is it just me or does anyone else feel the same way? how do you go around this?
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thebigventure
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Mate found the same thing...

It's crazy how the marketing and hype sells, but really there's just crap in there you can find after spending 1 hour on Google yourself.

I've thought of creating my own info products, but the thing there is you have to compete with the marketing of these other info products, not the actual content because no one knows what's there.

Curious to see what others think...
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jmpruitt
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This is why I only promote products that I have reviewed myself. There are a lot of really bad products on CB, which is part of why they are getting a bad reputation among affiliates.

I always request a review copy, or buy it myself, before promoting it, and if it doesn't meet my standards, I drop it and find something else.

there are some good products there, but it takes some work to find them, and a lot of time reviewing products.

unfortunately, most of the people selling products on clickbank don't care about the customers. most of them dont even care about making money from the products they sell. they are only interested in harvesting email adresses of proven buyers to promote other people's products to. That is actually where most of them are making their money, which is why they are willing to give high comissions.

usually if someone refunds, they don't know to unsubscribe from the email list separately, so people put out these crappy products with a high refund rate, and still profit from it.

I had one the other day on self esteem that was 120 pages of CRAP. It was obviously poorly spun content, 90% of it was regurgitated crap from article dirctories, and, having dealt with the problem for years myself, I can immediately tell that the person writing it had no clue what they were talking about. The entire book was written from research that was done 20+ years ago, and was really no where near accurate.

On top of that, it was so loaded with affiliate links to other products that I should buy that it was really nothing more than a sales pitch for other products. So you buy a book that tells you what programs to buy.

It was worse than even most email opt in books that I see in the IM niche (which are generally nothing more than a sales pitch for their products...)

Now, in some cases, the information that is in the products will be freely available elsewhere. When it comes to internet marketing for example, you could probably spend a few months browsing the web and find everything that Mark teaches in AB freely available on line.

But, when you buy a course like AB, you are buying the strategy and the action plan that puts all of those steps into a system that you can follow.

Aslo, often the products tend to go into a lot more detail than what you generally find available.

I just finished writing up an ebook for my own self esteem site myself, which I am going to sell once I get the salespage put together (which is actually harder than writing the book itself)

In the ebook, most of the tactics that I talk about I have already covered through my articles and in my blog, but I went into more detail, expanded ideas, included some examples from my own life and from some people that I have coached, and included specific exercises at the end of each chapter that people can follow as they progress through the book. I actually urge people to begin those exercises (in this case, most of them are things they should start and incorporate into their daily routine...) before going on to the next chapter in the book.

this comes down to understanding the difference between tactics and strategies. Alot of people will put together a strategy to accomplish a task, (say building and marketing a website...) and they will use the individual tactics in their free stuff that they use to drive traffic to the product..

I do this with my blog all the time. I talk about tactics that I use in my business, but if you want the step by step strategy that puts it all together (which people email me asking for all the time...) you have to buy one of the courses that I recommend. usually the tactics that I talk about I learned through the course I will recommend in those pages. This adds continuity between what people learn on my site and what they learn when they buy the course that I recommend.
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Your Focus Determines Your Reality
 
samb
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I think this applies to all Affiliate type products.

Very Interesting thread.Some techniques I read about in affiliate marketing make me feel uncomfortable. To me the idea of promoting products without knowing what they are about seems false, and possibly lacks integrity. I have raised a seperate thread about autoblogging systems and I guess such systems overlap with the conversation here.

For me I think that the answer lies in doing what your values dictate you should do. Then you will sleep at night.
One of the concepts I am getting my head around is using "Pen Names" which some may see as being false, but actually there are many good and honest reasons for doing it... It is not too dissimilar to "branding".

Am I the ideal affiliate marketeer ? Time will tell.
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kakaboo
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Thanks for the replies.. glad to see that I am not the only one..

But then I have heard before about how this is actually about transitioning your mindset from a normal employee to a "marketer"... I heard this somewhere before:

"If I can promote shit to a customer and the customer is willing to buy it, then I am a marketer"

Personally I feel there isn't anything wrong with hiding behind a pen name and starting a site you have no experience about as long as you have done your research properly beforehand and at least know a lot of things you are talking about.. its mainly the products , as there are real living people paying for these products which I know wont help them much at all even if they do buy it..
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samb
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Well I guess it boils down to providing products to our customers that will provide real value for them.
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cterao
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I know what you mean. I was making a good amount of money in a niche before I finally got my hands on some of the most popular eBooks in that niche. Many of them were quite bad, and I actually felt guilty about promoting them.

So, what I did was I made my own product. It took a lot of time, but it was also a lot of fun too :)

Anyway, if you don't feel right promoting info products, you can always try physical products. It is hard for people to really get misled or bamboozled when they buy something like a set of headphones on Amazon or something.

Check outside of ClickBank too for other info product affiliate programs. Just because CB doesn't have a quality product in your niche, doesn't mean that there isn't something else out there.

If you've got traffic to a good niche site, you can always change the products you promote, so don't feel like you're trapped into just promoting garbage.

Hope this helps.
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Clayton
I did AffiloBlueprint for one year - http://www.journeyofmyown.com/welcome-affilorama-friends/

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hadendeboer
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Relating to what James said about it being harder to write the sales page than the book itself.. this article which I found recently might be handy.

http://www.targetmarketingmag.com/artic ... scinations

Its about Mel Martin, master copywriter and orginators of the 'fascination'. You know, those teasers often found on magazine covers and contents pages that build up desire and intrigue.
One of the interesting ideas here is that it might be worth writing the sales copy first based on what people respond to - and then developing the product from there. (plus using chapter titles that are headlines in and of themselves rather than just descriptions).

@SamB - I've always loved the term 'marketeer' it just sounds so much more fun than being a marketer. Kind of like the planeteers but with superpowers of persuasion :)
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easyrider
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I haven't actually found any products as bad as what kakaboo describes, but I have seen some very average products - some of which I have decided not to promote. There is one product though that is not all that well written (it's not terrible either), it is short (around 65 pages - but comes with some bonuses), however it will probably deliver on what it promises - it has a gravity of around 300 which means that people must like it. I promote it, but am honest in my review saying something like "This is not a literary masterpiece and you cannot expect many hours of stimulating reading". If people don't like it they can claim their refund.

The bigger issue that I see is that as a whole Internet Marketers are a bunch of very, very dishonest people. They will tell you anything to get a sale and rely on the fact the most people will not take the refund option if they are unhappy. Some of the tricks that I have seen are:

1. Claiming a limited time special price when that is the price the product has and always will be (a variation on this is having the website update the deadline so that each week the deadline is extended by a week)

2.Emails claiming that there are only 13 copies of the product left

3.Selling the product on the basis that it is some sort of product test (or pre-launch) at a heavily discounted price.

4.Framing the refund in such a way that it makes people feel dishonest exercising it.

5.Sell a (physical) product, give a free month of a continuity offer. Deliver the product and first installment of the continuity offer very slowly. Then deliver the second month of the continuity offer very fast and charge for it before the person has even received the first month.

6.Don't respond to requests to cancel a continuity offer.

7.Greatly exaggerate the benefits of the product.

8.Outright lies.
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Greg
 
samb
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Hi Folks,

Really interesting stuff here. Greg, I know what you mean and I love your list. On my journey I have bumped into these "tricks". I am in the IT business and one of the sad things is that if I say I am an Internet Marketer I will get some pretty negative responses based around all Internet Marketers are scam artists. At the the end of the day we are supposed to be internet marketing professionals. I guess if I offered my SEO knowledge to others then I would be a SEO Specialist which may be perceived differently.

I am a big believer in being professional and honest. It is seems to me that Internet Marketing does not have professional bodies so it comes down to how you create your site with disclosures, full product review, valuable content and other stuff that is FTC compliance. Also actually buying the product yourself and using it before promoting it. My feeling is that this is a business and one has to take a professional approach. I recently came across Lisa Irkby whose main site is http://www.2createawebsite.com. I have no links with her, but find her approach interesting. Apparently she has very few sites, but she does well out of each of them.

I am no expert, just figuring out the right approach for myself!

Cheers,

Sam
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chris laub
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This is interesting. I am selling my new ebook for $29.99 on CB and it's only 24 pages long, BUT, it contains battle tested tips that can save travelers hundreds of dollars. We also offer a money back guarantee if we don't save them at least the cost of the guide. With that said, does this fall into the category of crappy 'meatless' products??

On another note, does anyone know how I can change my name from 'contact1' ?? I think I missed this part in the sign up process.
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samb
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Joined: 05 Aug 10
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Chris,

******
On another note, does anyone know how I can change my name from 'contact1' ?? I think I missed this part in the sign up process.
******

Ask support to change it. Email them. I had the same problem.

Sam
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aditd
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I think you feel bad ... because you know the feeling.

About your product ...
A book can have only one page ... would you pay for one page 100$ if from that page you would make 1000$.
Yes?!
But that is only one page!
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thebigventure
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contact1 wrote:This is interesting. I am selling my new ebook for $29.99 on CB and it's only 24 pages long, BUT, it contains battle tested tips that can save travelers hundreds of dollars. We also offer a money back guarantee if we don't save them at least the cost of the guide. With that said, does this fall into the category of crappy 'meatless' products??


If your product has some good quality in it, then it wouldn't. Personally, if I was buying a product, I'd rather a 10 page eBook filled with practical advice that I can apply to change my situation, over a 100 page eBook filled with the same material and then surrounded by crap for the remaining 90 pages. If you take a look at some of these other products though that are going around (I won't name any), a lot of them also sell well too; they're just a bunch of crap and contain generic "Googleable" information. It's those guys who go one step further by using new information, or even old stuff, but spoon feed it to the reader by breaking it down into practical and performable steps that a person can apply straight away, which I like, because that's the harder stuff to find using Google.
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jmpruitt
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Thanks Haden, that was really helpful. I have been ripping my hair out over this sales page.

I agree with you Greg, some of the tactics people use because they make sales but they use them in a bad way. this makes it harder on the rest of us who are trying to do things right.
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Your Focus Determines Your Reality
 
easyrider
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A few other things that I have noticed in the industry are:

People selling products (esp "gurus") don't tell you the price and you have to click on the buy button and go into the shopping cart to find out how much it costs. I guess they are trying to utilise the principle of "commitment and consistency" in that once you start acting like a buyer you are more likely to continue to so. This has had zero effect on me. In fact, I think it has made me even less likely to buy the thing as it indicates that someone is trying to manipulate me.

Secondly, right now everyone seems to not be hyperlinking webpages they want you to go to in email newsletters. I guess they think that if you have to copy and paste it into your browser (ie. work for it) you will value it more. Again, it makes me less likely to carry out the intended action.
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Greg
 
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kieran
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The other day I found an unfamiliar product in my Clickbank hoplink stats. It wasn't one of 'my' products so I thought it must be a mistake. Clicked on it and found it was one of those 'magic bullet' products - you know, no PPC, no SEO, no Facebook, no Twitter, etc, etc, but , makes gazillions every day. It was selling for $67. When I clicked the exit button I was offered it for $1! I was actually intrigued by this and was prepared to punt that amount of cash to see what the 'magic' was.

The deal? Pay $1 today, then the full $67 in three days' time! LOL, what a pile of s***e as the Irish would say! No sale there, then.

Yet another example of IM shady practices. I wonder who actually buys this sort of rubbish?
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Kieran

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cterao
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Yeah, I've noticed that some product owners somehow shuffle through random affiliate ID's making several extremely low sales in order to artificially inflate their gravity score.

This happened to me about a year ago when a well known product in the self-help niche was launched. I somehow made a $2 commission for a product that I never promoted.
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Clayton
I did AffiloBlueprint for one year - http://www.journeyofmyown.com/welcome-affilorama-friends/

Make $100 commissions by being my affiliate - http://exsolutionprogram.com/affiliates/
 
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cecille.l
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Hi Kieran,

People can easily be mislead and unwittingly sign up for a "shady" product such as that. After all, it only costs $1! But if there's anything that I learned working previously for a bank, it's to always read the fine print. Most people don't, especially when purchasing online. That's how vendors of these products get away with the sale. They probably have to deal with plenty of refunds but as someone mentioned in this thread, the vendor gets to keep the customer on his email list and can send him product offers in the future.

"If I can promote shit to a customer and the customer is willing to buy it, then I am a marketer". I hate to say it but there is a grain of truth in that. But a person who lives with this mindset better be prepared to conned into buying "shit" as well. What comes around, ALWAYS goes around.
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Cecille


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onelifeaway
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Always review the products you are pushing! There is a lot of junk on Clickbank but there are also some very good products on there. You just have to make sure that you know what you are selling.
Always ask yourself, "Would I buy this product?"
If the answer is a huge YES! then sell that product and get things going...

Cecille L has great advice... what goes around comes around... I see it everyday!
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jmpruitt
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just because they offfer a $1 trial doesn't mean its shady. its actually a good tactic that a lot of people use to let people see their product. I joined a membership site over a year ago that was done that way, and I am still paying for it because I get a lot of value from them.
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Your Focus Determines Your Reality
 
easyrider
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Good to see that Clickbank is cracking down on shady practices. But I wonder how well they are going to be able to police these new rules.

http://www.clickbank.com/help/vendor-he ... uidelines/
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Greg
 
jonesalex284
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Hello everybody, I am just a normal guy and i wanted to start my own website which could earn me some bucks and I didn't know how do i begin with. I bought an e book which did not manage to deliver what it sound to me. I recently hangout with the founder of blog which teaches how to register domain name, creating website and web hosting. He told me about [Link removed] which i really found very valuable source of learning.
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Last edited by jonathan_l on 07 Nov 12 9:38 pm, edited 1 time in total.
Reason: Removed links
 

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