17 Sep 09
26 Jul 11 4:00 pm
I have tested both methods (submitted unspun content and spun content to article directories) and found no difference in the results. My experiment was using AMR so I can't comment on how the "big" article directories will deal with this, although I have submitted exact copies to many of them and had them all approved...
For the best results, I would suggest attacking it in this way: write two article for each page of your site. Use one as the actual site content and use the second to submit to directories.
Although you CAN use the article from your site, I'll suggest a few reasons why you may not want to.
First, it will keep the content of your site unique longer. Why is this important? Well, as per my experience, it's not because of the "unique content penalty". Anyone can come along and scrape your content any time they like. But keeping your money site unique in this way will help make sure it is fresh content for your readers. If they are searching for something and see the same content over and over again, well... I think we have all been there and felt the frustration. Finding your site, with a "fresh perspective" on the topic will be... well, refreshing! Which will keep them interested longer and potentially, those who linger might be more likely to click on your product links.
Second, by having different content submitted to the directories you have a better chance at having them appear higher in the search engine results. As far as "duplicate content penalty", from what I've seen, the only penalty you get is not having all the content you have posted to the directories returned high in the results. The engines will still list them way down in the results but remove any that seem similar. If your site is completely different than the submitted content (read that as not just spun from the original), you potentially have more results for the user to find you by.
Finally, the search engines will continue to evolve and work towards one goal... to give the customer (those searching for the terms we are trying to rank) the best experience they can get. By focusing on keeping your site as high a quality as you can, you are setting yourself up for long term results. Instead of rewriting your sites content 3 times or more to get "unique content", spend your time making high-quality pages for your site, and then write shorter articles (if you don't like writing) to submit to the directories for your backlinking.