19 Jun 09
09 Dec 10 11:45 pm
What you are looking at is the search engine posiitions. The past highest is showeing the highest ranking that you have had, the current is your current position that you are ranking for in the search engine that is listed for that result.
If it shows 0, then you are not ranking within the parameters you have set. if you are using the free version, I believe the max is the top 50 results (its been a while since i used the free one so this may have changed). With pro, you can set it as high as you want, but the higher you go, the longer it will take to run. I set mine to look at the top 800 results. most keywords, I wind up within those top 800 results just with on page seo and a few backlinks.
This helps you to see where you are ranking, and where you have been. However, the previous ranking column goes by the history with TT results. also, it only does exact checks for the keywords you have put in. you may wind up ranking for other keywords that you are not necessarily optimizing for, so I look at Google analytics as well as traffic travis to check my seo traffic.
Your Focus Determines Your Reality