27 Apr 14 10:34 pm
I believe quality audience is so much better than quantity. There's really no point in having 10000 followers when only less than 1% of that are active. I think it's always best to grow your FB page organically than "buy" followers.
When starting a page, I pay for ads to target quality audience. For example, if my product is for moms, then I set my ad to my specific target audience. FB ads system is pretty effective for me.
You have three options as to when to end your ad campaign:-
1. When you've acquired a good amount of followers, depending on your target
2. When you've consumed all your ad budget
3. When the ad duration you've set for yourself is finished
I usually decide between options 2 or 3. My FB PPC budget starts at $100 and normally,I give it 2-3 months duration. Again, everything depends on your target market - location, gender, age, interests, etc.
All your posts should be relevant to what your FB page is all about. If your page is about moms, then post something that moms would like or want - practical information such as summer first aid tips, new parenting studies, etc - but me more specific also. Engage your followers by asking them questions, opinions, or post a topic that would encourage your followers to discuss.
Bottomline is, the quality of your posts will be the one that will drive interaction and reach of your page. Start off with targeting quality audience, then maintain the account by posting quality information. Your quality audience would do the rest by liking, commenting and sharing your posts.
Hope this helps. :)
P.S. As for posts on personal accounts - just be yourself.