30 Apr 09
21 Aug 09 10:26 pm
How much do people charge for SEO?
Here's my brief story. I work in a lawfirm- well- I work for three lawfirms and two associated businesses (trust lawyers to make it complicated). Since I came to work here, they've been trying to update their technology. These are the kinds of attorneys who would burn $100 bills to start a campfire if they thought it would burn better than a fire starter.
Well- I got frustrated after they hired some... I'll be polite... "less than brilliant" individual to teach them to use twitter. The guy didn't know how to turn on a PC because he uses macs and had no idea what I was referring to when I used the term "PHP redirect." He walked out of there with $9000 for a completely useless three hour training.
Regardless, I sat down that day and thought through how much they were paying for web advertising (for three crappy websites) and came to the conclusion that WITHOUT special events such as crappy trainings, they were paying between 15 and 20k/month. In my frustration, I failed to think of something- I can do this. My wife pointed it out to me- she suggested I propose to them that I take it all over and charge them a mint for it, but less of a mint than they're paying now. After all, I can build websites, I can do web 2.0, I can do SEO, and I've been gathering the right tools to do so for months now.
Well- I spoke with our office manager and marketing manager and discovered that they're into the idea of hiring me- but I need a proposal by Monday. What is a reasonable price to charge for on the side freelance work like this? I will likely be redesigning a website- maybe two or three, building blogs, doing some content editing, and doing SEO. I was thinking of starting out at a 2k/month proposal- or possibly saying 1k for SEO and then $100/hr on the others and we can re-evaluate in a month or two.
What have other people done- what is a reasonable proposal?