10 Jun 09 12:05 am
This is just my opinion...
You can either build YOU as your own brand or your SITE/COMPANY as the brand.
Take Mark Ling for example.
He is known as an expert affiliate marketer, But who said he was an expert? Well we did. His success in his chosen field makes him one also.
People also LINK him to the Affilorama brand.
Now, who determines whether you're and expert or not? Well depending on the industry, The Internet public decide it because of a general consensus ( EG: Basket weaving Expert ) or another professional body can decide that your an expert. ( EG: A Golfer )
Having said this... If you think you are an expert... in other words, you are one of the GO TO guys.. then yes.. you are an expert in my books.
Because of the nature of what we do with Niche sites ( As in your example ) It's hard to brand yourself unless you do it in a specific way.
I will give 2 examples...
Let's say youre an avid enthusiast on red socks.
1. You own a Blog called theredsockexpert.com people get to know you as the GO TO guy for info about RED SOCKS and you decide to then open a site called thebluesockexpert as you know all about blue socks as well... pretty soon you will get to be known as the SOCK expert.
You just built yourself as a brand and it is linked to your sites.
People KNOW your name now.
2. You decide to build 10 niche sites... but they are all different.. dogs, socks, solar, food, trees, book binding etc..
You must admit, it's hard to build yourself as a BRAND.
It's best to have different Pen names on those sites and make each site known as the brand.
So, in my opinion... if your not an dog training expert then it's fine to put "Avid Dog training enthusiast "
Last edited by michellerana
on 03 Nov 09 4:13 am, edited 1 time in total.
Enjoy the little things, for one day you may look back and realize
they were the big things.
-- Robert Brault