19 Jun 09
29 Apr 12 12:22 pm
in some instances you are right, but I have also sseen some small sites (3-5 pages) that are ranking on some keywords that have always been high comptetion, and they are outranking the authority sites.
part of the problem is that we have all this terminology that everyone has their own unique definition for .
just as an example, what do you mean by authority site? when I think of an authority site I look at 2 factors, quantity of content 50+ pages, and level of direct customer engagement, (social proof of quality content, in most cases...) this can be measured in comments, social media shares, etc....
Without both, its really just a big website. there are loads of spam article directories that have loads of spun content that I know google doesn't want ranking as highly as they are, and they have no authority because until now, they have never ranked well enough to get any traffic.
Sadly,, these sites are now dominating search results and Google is still sticking their head in the sand and saying "it only affected 5% of search results"
I haven't sean a single search yet that WASN'T affected by this update.
again, Google is just too unreliable to count on for traffic. that's why I have been shooting penguins this week.
Your Focus Determines Your Reality