01 Jun 09
09 Feb 10 12:17 pm
Search queries are the words that people put into google when they are searching for something. By doing keyword research you will be able to find keywords that are relevant to your niche and which have the right search volumes. Once you find such keywords you should determine whether or not they are "buying" keywords. Select the best "buying" keywords and target them on your web pages. If your site comes up when people type in those particular keywords, then you are ranking for those keywords and will have better chance of having people click through to your site.
If you find through google webmaster tools that you are ranking for the wrong keywords, you will have to take a second look at the content of your pages. Are they relevant to the targeted keywords? Is the content useful and of high quality? Having useful, high quality content that is relevant to the targeted keywords will help your pages get ranked for the correct keywords.