Just want to chat? Talk some smack. If it doesn't fit into one of the areas below then you'll be posting here (Note: Please try and find the best section before posting here)

FTC Rules

PremiumMember
erd1966
Posts: 20
Joined: 25 Aug 09
Trust:

FTC Rules

I apologize if this topic has already been addressed. I did a search for FTC but nothing came back.

What do we need to do on our sites to make sure we comply with the new FTC rules?

What exactly are the new FTC rules?

Thanks
Eric
  • 1
Moderator
superaff
Posts: 532
Joined: 09 Sep 06
Trust:
Here is the final words of the FTC (I received this from a clickbank employee in the mail).

It's a tough read though... I started it yesterday, and I read some more every day

Here is the link: http://www.ftc.gov/os/2009/10/091005end ... notice.pdf

All the best,
Franck
  • 1
Did you see the amazing case studies on my blog http://mynetmarketingland.com/blog1/
Affiloblueprint Bonus: http://www.mynetmarketingland.com/mark-ling/affiloblueprint.html
 
PremiumMember
erd1966
Posts: 20
Joined: 25 Aug 09
Trust:
Thanks. I will give it a look.
Eric
  • 1
Moderator
superaff
Posts: 532
Joined: 09 Sep 06
Trust:
This report is not an easy read though. I didn't complete it yet. I'll do it soon though.

Franck
  • 1
Did you see the amazing case studies on my blog http://mynetmarketingland.com/blog1/
Affiloblueprint Bonus: http://www.mynetmarketingland.com/mark-ling/affiloblueprint.html
 
esolutions
Posts: 717
Joined: 28 Apr 09
Trust:
Considering that this is going into effect tomorrow I have a few questions and concerns.

Does every single link need to have a disclaimer next to it stating that it's sponsored or would a page with a disclaimer such as "links on this site maybe be sponsored and/or I make a commission from sales generated...." suffice?

It seems that a disclaimer next to each link would only hurt CTR...

Mark and Affilorama team, could you setup an Affilorama site that has been made compliant so that we can all see a correct example?
  • 1
List not growing fast enough?
Get More Opt Ins:
http://mattgreener.com/view/arfree
 
esolutions
Posts: 717
Joined: 28 Apr 09
Trust:
Subscribed:)
  • 1
List not growing fast enough?
Get More Opt Ins:
http://mattgreener.com/view/arfree
 
frets
Posts: 3
Joined: 04 Apr 08
Trust:
I haven't listened to all of it yet but might answer some questions.
http://www.igottatellyou.com/blog/ftc-change-interview/
  • 1
htouzel
Posts: 18
Joined: 28 Jul 09
Trust:
I found this audio from a lawyer specializing in advising internet marketers very interesting - still has to listen to it. I think Mark Ling's explanations (on his blog bootcamp and a previous webinar) is good enough for us. This would be more helpful for the heavy hitters (like Mark himself):

http://mbrss.s3.amazonaws.com/media/10_21_09_LindaGoodman.mp3

I found the audio on this blog:

http://www.matthewbredel.com/1028/expos ... tions.html

I hope it helps.
  • 1
Last edited by sydney on 10 Feb 11 2:00 am, edited 1 time in total.
Reason: Fixed broken link
 

htouzel
Posts: 18
Joined: 28 Jul 09
Trust:
Sorry, meant still have to listen to all of it - I listened to parts relevant to me.
  • 1
PremiumMember
jventura
Posts: 1
Joined: 24 Nov 09
Trust:
I'm really late to this blog, and probably late with this information. But, here goes...

What I know is that:
1) The FTC rulings are what we are accountable to. An opinion or interpretation by someone who is not an attorney or the FTC cannot be relied upon to excuse us if we screw up.
2) To reduce our risk and liability, we must read, understand, and follow the rules of the government agency that regulates the type of activity we engage in.

That said, I went hunting and found some helpful information from the horse's mouth, and thought I'd post it. I'll be glad if someone finds it helpful.

A. From FTC, an easy to read & understand guide about DotCom disclosures, with pictorial explanations in the appendix:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus41.pdf

B. Advertising and Marketing on the Internet: Rules of the Road is a summary of rules affecting IM and where to find the official documents:
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm

C. FTC Publishes Final Guides Governing Endorsements, Testimonials; Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements, an informative post:
http://www.ftc.gov/opa/2009/10/endortest.shtm

Above, Superaff posted the FTC link to their Notice. That is a lengthy discourse on the reasoning behind the rule changes and extensions.

D. Here is the Official Guide, only 12 pages and very understandable, containing and explaining the actual rules that came out of that reasoning process, and that we marketers are expected to be familiar with:
http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf

Hope this help clear things up.
  • 1
vuedoolor
Posts: 149
Joined: 21 Nov 08
Trust:
Okay how about someone just post up a template that complies with the FTC and we just copy and past that in?
  • 1

This topic was started on Nov 11, 2009 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.