28 Jun 09
17 Apr 12 5:16 pm
Hi, Paul. My brother, James, told me that I really shouldn't worry about conversion rates until I get the traffic up to about 100 per day (or 3000 a month). Below that, and you don't have a lot of data to really work with. Remember, it's a numbers game. The more visitors you have, the more sales you'll be able to get.
One of my sites is getting about the same amount of traffic yours is getting. Now, admittedly, it's not fully set up according to Blueprint standards, but it's only getting a sale every 2 or 3 months. Grow your traffic.
Something I learned from Mark is that Revenue = Leads x Conversions x Sales per customer x Transactions per customer. The first, and most important, part of that is Leads. Without the leads, you have no opportunities for sales.
You need to remember that an awful lot of traffic that comes to your site, especially before you've had a chance to build up a reputation, are "tire kickers". They come looking at your site to see what you have to offer. In fact, a large number will look at the site and realize that it's not what they were looking for and hit the back button. As you build a reputation, the time on site will naturally go up, and even if it doesn't the conversions will start to increase.
Don't get discouraged! It does take time. But if you keep at it, you will be able to build a profitable site!