25 Mar 11 6:07 pm
There can be a lot of reasons for refunds. first of all, are they all the same product or spread out across various products? if they were all the same product, did they all get to the sales page through the same page? you can track this by setting up tracking IDs for your affililate links, this takes more time to do, but it helps you to see what is going on.
I generally set up a separate tracking Id and aff link for each page on my site, so that I can track sales and see which pages are converting well.
after you do that, you can look at specific tracking Id's in clickbank analytics and see where people are coming from, and if they are refunding from a specific page on your site. you might be sending people to a product with a promise that the product doesn't fulfill.
This is also one reason I don't promote products that I don't use myself. because I know the products really well, and I use the products themselves to create my content, I ensure that the product I promote does fulfill the promises that I make in my call to action.
Because I actually know the products that I promote really well, I generally have a really low refund rate, although sometimes I still get quite a few. Look at the over all refund rate for your products, and see over time how well it is doing.
One thing that I like to do with my review pages is break some of the hype and misconceptions that others are building around a product. For example, when AJP came out, and everyone (even Mark) was promoting it as a push putton, easy solution, I went into it telling people how much work they could expect to really need to do, and offered bonuses that would help ease some of that burden, rather than just throwing in some random stuff together just to have a bonus.
Another thing that I like to do is offer a bonus to people. I have these people opt in to a separate email list to download their bonuses, so that I can email them.
If I get a lot of refunds on a product that I promote, I can send out an email to that list asking for feedback, and then decide if I should drop the product, or maybe change the promotion strategy for a specific product that I am recommending.
hope these tips help. Refunds are a part of any business, and you have to learn to accept it, but by using effective tracking, you can see where the root cause is, and adjust your marketing accordingly.
Your Focus Determines Your Reality