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Feedback and help on my site

hal8
Posts: 2
Joined: 24 Jul 11
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Feedback and help on my site

Hi everyone, a newbie here.

I started trying out Affiliate Marketing on this site here http://www.powerwheelsjeep.com just before christmas time.

I had someone create some of the content through oDesk and I even had some one do some back linking for the site too. But The links they where creating was of poor quality and was not even permenant.

At one stage the site was showing in the top 14 in google for the keywords but now their nowhere really.

Can anyone give any good feedback or advice please.

Thanks guys
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PremiumMember
jmpruitt
Posts: 4723
Joined: 19 Jun 09
Trust:
First of all, its way to early for consistent rankings. Honestly, 6 months to a year for search engines to trust a new site. This is one reason why i tell people not to rely on SEO early on.

You need backlinks to build and keep consistent rankings for your sites as well as to drive traffic. I would recommend getting involved in some social media marketing, and networking with parents. Find popular parenting blogs and do some guest posting about choosing toys for their kids.

Also, almost everything that you have is review type content. you need to build some trust with people, so do some content articles as well. I generally do 5-10 articles for each product review on my sites. there are a few articles on the site, but they don't have any links to your review pages. Pick one review to feature and link to in each of your articles so that you can direct traffic from the article to a recommended product.

Add some personalization to the articles. Why should they trust your review? its the one area most affiliates fail to do, and it can mean the difference between sales and a high bounce rate. What experience do you have with these toys? if you don't have any, research them and get to know all the details. do some research that others aren't willing to do, comparing them to other similar toys available.


Also, more and more, Google is trying to knock down these review heavy sites. They add little value, and people generally don't like them. they will rank the actual stores that are selling the product over an affiliate review page every time.
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Your Focus Determines Your Reality
 
PremiumMember
jimcoe
Posts: 398
Joined: 13 Feb 12
Trust:
Just had a look at your home page, Dave.

One of my areas of expertise is landing page optimization and online marketing's visual aspects. Visually, I see a couple of things which I suspect are not helping you:

1. There seems to be a broken image in your footer images. If you have not already, perhaps you should investigate one of the online services which let you inspect your pages in all popular web browsers - some browsers may successfully display an image while others do not. Also text formatting can look different in different browsers.

2. You present a "vast sea of gray text". Same for your sidebar navigation - it needs shorter phrases. A smaller typeface might help prevent word-wrapping. This is something many visitors dislike and is often grounds for clicking away. Here are some "Rules of thumb" for presenting text":

A. Chunk It:
Break text up into small chunks, with graphic or bold headers separating them vertically.

Each paragraph must contain only 1 thought. Online reading is very different from reading a book. Online readers don't really "read" - it's more like they "scan". And it's more difficult (especially for older eyes) to read from a screen - so you have to do all you can to help.

Use bullet points instead of long word series in text, to break up your layout visually and provide a bit of variety and relief.

B. Text Layout:
Provide wide margins and lots of white space. Your text lines are much too long for comfortable reading. The ideal is something like 60 - 70 characters long, as I remember. A bit more line height between sentences might help too.

C. Beware of Passive Voice:
You write, "For hours of endless fun and memories to last a life time, there’s only one present that tops the rest and goes that extra mile; all hail, The Power Wheels Jeep."

When you "write backwards" like this, it tends to sound passive and gives a higher reading difficult index. Sales persuasion is best done in the active voice. To avoid this kind of problem (which I'm often guilty of doing myself - in fact here I am doing it right now!) always check that you're using the SVO principle - Subject first, then Verb, then Object. And your sentences are over long for easy reading and comprehension.

So, something like: "The Power Wheels Jeep gives endless fun and memories to last a life time. It's the unique gift that tops the rest and goes that extra mile. All hail The Power Wheels Jeep." This structure also puts the product key words first - always a good idea.

D. Unique Value Proposition:
You don't seem to have a UVP. A UVP answers the questions in every prospect's mind, "Why should I buy this thing - and why from you and not your competition?"

"Power Wheels Jeep Ride On Toys" is not a UVP, just the name of a product. As a headline, it doesn't offer benefits or a strong reason to investigate the rest of the page. The rest of your text is better at using exciting benefit words. But you need to beware of just listing product features, without hitting hard on the "what's in it for me" aspect. Just off the top of my head, something like "Power Wheels Ride On Toys - Why you should buy one" or such might be better.

E. A couple of minor things:
I think it's become a "best practice" to make the logo image in the masthead of each page (expecpt the home page) into a link to the home page. It's one of those things that other sites do so often that web users have come to expect it.

Links like "==>> CLICK HERE to Buy Power Wheels Jeep <<==" have an amateurish feel. A link should tell the prospect what to expect on the other end. "Click Here" doesn't do that. "Buy Power Wheels Jeep" does that job, so "Click Here" is just redundant.

Also, you need a mini UVP for every action. You have to tell the prospect why it's to their advantage to click on a link. Every link is a "friction point", associated with a certain amount of anxiety which must be overcome. So something like "Give a gift your youngster will never forget - a Power Wheels Jeep" would be better.

Hope this helps...
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Site Admin
cecille.l
Posts: 7016
Joined: 25 Feb 11
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Hi hal8,

James and jimcoe have shared some pretty good observations and suggestions for your site. I agree with their opinions. Just to add, I noticed your CTA (call to action links) are too far down in your page. I suggest you place them higher up in your pages, maybe after the first 2 or 3 paragraphs.

Hope that helps. Have a good day!
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Cecille


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Site Admin
michellerana
Posts: 2372
Joined: 05 May 09
Trust:
You also need to fill up the empty space at the bottom of your pages
(ie http://www.powerwheelsjeep.com/how-kids ... de-on-toys,
http://www.powerwheelsjeep.com/power-wheels-kawasaki )

Also, add a disclaimer at the footer or add a disclaimer page to comply with FTC requirements. Affiliates and other marketers need to make it very clear to people that they are getting a commission (or some other kind of benefit) for recommending products. I believe Amazon have disclosure requirements of their own that affiliates need to put on their websites.

All the best!
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This topic was started on Mar 18, 2012 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.