05 Mar 10 2:52 am
I was notified by a Zynga attorney that I was infringing on copyright and trademark by using a game name in my domain name and posts. This is technically known as a Cease and Desist letter. My hosting company suspended my site and it was down for 3 days. Sad part is, I was making sales and they were really starting to ramp up.
To make a long story short, I researched everything I could find about internet copyright and trademark infringement. I composed a respectful, but forceful letter to the attorney and have not heard back, even though I requested further information about how to resolve the dispute. The same day the attorney received my letter, the hosting company put my site back up.
But, I made the original site private and created 301 redirects to a new identical site with a different domain name and slightly different layout. I notified google through webmaster tools, etc. etc. etc. Much of my SERP has been preserved and is growing. Unfortunately, the initial market excitement over this game has died down a bit and not as many people are buying based on cb gravity.
I caution you about doing online game sites - so, do a bit of research. The best way to find out if a game company is cracking down is to contact the seller. Ask the seller if they have received a C and D. If not, you are probably safe.