19 Jun 09
28 Nov 11 6:51 pm
I know Mark uses scarcity in a lot of his marketing tactics as well. You also need to realize, as marketers, we understand these tactics and it does more to annoy us than to motivate us to action. However, the average user doesn't really know about these tactics, unless you are in a business related niche.
I agree that using false scarcity is morally wrong, but using some form of scarcity works. I have made a lot of sales using it myself.
The key is to always stick true to it, rather than using it in a false way like the example you shared was doing. When I limit a bonus or special offer, I always stick to what I said. If I say it is only available for 24 or 48 hours, I always stick with it. If I limit how many people get the bonus, then when I hit that target, I either change the bonus offer or drop it completely.
However, some people just say they will limit the offer and never actually do. If they are on ClickBank, part of the new Guidelines don't allow fake scarcity tactics anymore. its against the new vendor guidelines that they just put out.
Your Focus Determines Your Reality