01 Jan 10
06 Oct 11 4:33 pm
Yes, I feel it is best to keep the website operational using affiliate products and dropshipping or establishing your own inventory.
On our product site we use dropshippers to confirm our research. After a product line has proven itself we then move to acquiring inventory. Usually we can acquire product inventory at a lower overall cost than we are provided when the item is dropshipped. In this way our risk level is minimized so that we do not end up with inventory that we cannot sell.
With personalized products your profit margin should be sufficient allowing you to use PPC to acquire traffic to your website. This is not always productive when you use a dropshipper as the profit margin is often quite less. If you are considering PPC marketing move slowly monitor activity making corrections as needed in your PPC campaign.
Your site has several categories that are conducive toward high mark-up luxury purchases. The wedding sub-niche would be a good section for a wide price range of products. Oddly high priced luxury products often sell better than lower priced items. However, unless you are manufacturing these luxury products your luxury product line should all be dropshipped from the manufacturer.
Over the years I have found eBay to be very productive. However, in the last few years eBay has lost quite a bit of market share to other online concerns. Presently their main competitor is Amazon. If you have not already done so I would establish a presence on both sites.
Mark Ling is involved in a eBay support site called SaleHoo. This is a good site if you are involved with marketing physical products on eBay or Amazon. Another of his products is "Auction Inspector" which provides additional product niche research information in addition to what is available at SaleHoo.
I hope this information is helpful.