03 May 09 7:39 pm
First congrats on your personal weight loss. The dedication and willpower it takes to set a goal of loosing weight and following through will serve you well on your journey in IM.
To compare apples to oranges lets take a look at the WoW site Mark created. Think of WoW as weight loss. In Mark's example he writes articles about fishing, mining, paladin, general lvling, and the list goes on. All the topics are in the overall WoW niche but each article is in what some may call a sub-niche of the main topic of WoW.
Though each article is on a "broad" subject within the niche he is able to monetize each article to the product he is promoting nicely. It is possible to cover "broad" niche topics if you can find a good and compelling angle that will lead them to your product.
Being someone that can really put yourself in the shoes of your visitors, take them by the hand and lead them to the action you want them to take. Connect with your visitors on a personal level showing that you really know what they are going through and how they are thinking will make you successful.
When doing your research, think like a consumer, NOT A MARKETER. Once you find the path you want to take, throw on your marketing hat and get the traffic to convert.
Hope this helps or makes some sense