06 May 14 2:11 pm
It depends on what you mean by "successful".
If you want to be in the big leagues and make a profit in the hundreds of thousands or even millions, then yes -- you probably have to show your face, at least once in a while.
But if you define "successful" as simply making enough money to support your current lifestyle without you having to work and your business runs on its own, then I believe it's possible to be successful and stay anonymous.
One of the things that drew me to affiliate marketing is the anonymous nature of an affiliate (although sometimes when I really love a product, I do get in front of a camera).
Songwriter. Affiliate marketer. Casual gamer.