28 Jun 09
11 Dec 09 6:15 am
Just to give a little perspective on "saturation", take a look around you in the offline world. Odds are that you have a Burger King, McDonalds, Whataburger and or Sonic somewhere within easy driving distance. But you can often find a "mom and pop" type place not too far away that's also doing great business that might have only opened up a couple of years ago.
Or you might have a Subway or Quiznos close by. And probably about 2 or 3 other sandwich shops that are locally owned.
Or Walmart, Target, Macy's, Sears, etc...
Every market you can think of, you can find a way of looking at it that makes it look "saturated", and find someone who's come along and proven that it's not.
The myth with saturation is that it neglects to account for changing needs, desires, wants, expectations, technology advances, population growth, and many other factors. The ones who truly look can find some way to overcome this perceived saturation become the true winners.