04 May 09
27 Jun 09 11:26 pm
95% of online marketers fail
I received yet another email (I get around six every day from people who can each show me how to make a fortune by internet marketing). This led to the following thoughts...
Seems that the theory 'the longer mailer the more chance of success' still rules, I still believe time will prove that to be wrong. I have a number of friends all wishing to make a success of internet trading. We are all of the same opinion now; Yes we accept there is money to ethically be made and of course many people are successfully doing just that, however the endless pages that go on and on basically saying the same things and always finishing on a long list of extras, then more extras, then bonus offers and often a number purporting to be the number of copies they will sell, either ever or at the special price etc. etc., you've all seen them. That is the equivalent of the old face to face 'hard sell' salespeople that some of you at least, may remember. (Mayve a purveyor of meat from the back of his van?); suffice to say they're mostly gone now because the hard sell ultimately doesn't work.
We would far rather read something like - If you really want to create a successful internet business email me /or give me a call etc. Unfortunately it seems to us that the sole idea of all the endlessly long emails is to get an email address (which is often - mostly? sold on to others) and the largest proportion of the very successful internet marketeers make their money by selling 'How to's' to people like us rather than doing what they preach. Why else, logically, would anyone sell their ideas and give away their business secrets to create countless competitors?
I was emailed recently by a philanthropic (?) wildly successful internet marketer who stated that 95% of all who try to make their fortune from internet trading will fail because they fail to take action. Maybe, but we are well on the way to believing that the real reason for this is that the 5% who are successful, make the bulk of their fortune by selling 'can't fail courses, etc., to us, the other 95%!
Now we'd like your comments on this but first I'd like to tell you a little about me. I hope this will lead to thoughtful comments from you and not lead you to think I am a negative person.
I am a Member of the Chartered Institute of Marketing and have spent many years of my life travelling round the country delivering speeches on marketing and positive thinking,. including P.M.A and NLP.
I and We, would all love to be wrong about the comments above and we're sure that out there are a great many people making a lot of money from internet trading but... Any comments?