It feels, at times, like I've covered all the niches and sub-niches there are, but something catches my attention, or in this case, someone says it outright, and voilà! Another niche to look into and write about.

Such is the case with this week's Niche of the Week.

I was staring at a blank Word doc, thinking about what to write for the coming week's NOTW, when another Affilorama staff member, bless her, says to me: Have you done a feature on shopping cart affiliate programs? 

I...

Whenever a website drops down the search rankings, the first blame goes to affiliate links and affiliate marketers. That’s because affiliates have a bad reputation. Doors to affiliate marketing are open for all. Anyone, ranging from a reputed marketing agency to a newbie working from home, has access to affiliate marketing. So it’s hard to be sure of who did what and how it affected the website’s rankings. It’s just easy to assume affiliate marketing is to blame.

However, that’s usually...