The Engine Room

10 Tips to Drive Affiliate Marketing Success for Your Ecommerce Store

10 Tips to Drive Affiliate Marketing Success for Your Ecommerce Store

Can you trace 16 percent of your revenue to one source?

The digital marketing world is benefiting from one type of promotion that accounts for 16 percent of all online spending.

That promotion is: Affiliate marketing.

If you’re not honed in on the benefits of affiliate marketing, you’re missing out of what’s expected to be a $6.8 billion industry by 2020.

Starting an ecommerce business and generating sales is much more than pushing a product into someone’s inbox or Facebook feed....

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Do-follow Links vs No-follow Links - Does it really matter?

Do-follow Links vs No-follow Links - Does it really matter?

One of the biggest debates in the SEO world (and one that shows absolutely no signs of ever going away) is the do-follow vs no-follow links debate. There is one camp who stringently argue that the only links worth anything are do-follow ones; on the other hand, there is a group who say that it doesn't really matter.

So who is right and who is wrong? Is there any hard evidence when it comes to do-follow vs no-follow and their importance to the humble affiliate marketer? 

The Do-Follow...

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