Avoiding the Spam folder is a bit of a juggling act, trying to balance out ‘best practices’ without sacrificing the message you’re trying to convey to your audience.

That’s why I put together a list of things you can do right now that will significantly improve your chances of reaching your subscribers’ inboxes (while also avoiding that pesky Promotions tab in Gmail).
 

1. Keep Your Lists Clean

It may sound counterintuitive, but your primary goal shouldn’t be to have a BIG list -...

Who loves crafting here? Since I was a little girl, I have been fascinated by all things created uniquely and artistically—anything that spells “arts.” I’m drawn to their beauty and to the story of how that beauty was created in the first place. And one of the things I loved to do before (and would love to do again when time allows) was crafting.

I don’t know about you, but during my childhood days, especially on special occasions, I used to make custom gift cards, one-of-a-kind storage...