The Engine Room

Monetize That Mobile Site: 3 Sources of Mobile App Affiliate Programs

Monetize That Mobile Site: 3 Sources of Mobile App Affiliate Programs

(Note: This post originally referenced an article by Entrepreneur about the future of mobile apps. It has been updated to reference the original source, the University of Alabama at Birmingham.)

Don't let the title fool you. Yes this is about monetizing your mobile site (or your mobile app, if you have one), but these mobile app affiliate programs are not only for mobile sites. You can monetize any site with them, as long as the mobile app is within your niche.

The University of...

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3 Key Questions for Finding the Best Types of Marketing Strategies For You

3 Key Questions for Finding the Best Types of Marketing Strategies For You

The reason I decided to write this blog post is best explained by a short story, so sit back with your cup of coffee and join me on my journey across the Internet.

I was browsing around, flicking through some social media strategy posts to get information, and I noticed something that I've seen far too often. 

As I ventured from one post to the next, they had completely opposite advice, with supporting statistics for each

Isn't that just enough to make you throw all your papers...

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SEO News Explained: Bringin' Structured Snippets to the Table

SEO News Explained: Bringin' Structured Snippets to the Table

What exactly is happening in the SEO world right now? Well, there's something about snippets and tables. And what I mean when I say "Bringin' Structured Snippets to the Table," is that of late Google has been taking information from tables and bringing it into the limelight of search results in the form of these "structured snippets."

Whether you're a seasoned SEO pro, or a total newbie, I'm going to break it down and then fill you in on a best practice tip for encouraging Google to pull...

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The Looming Desktopocalypse: How This Google Update Could Affect You

The Looming Desktopocalypse: How This Google Update Could Affect You

It’s always important to keep a finger on Google’s ever-changing pulse, and this year there is quite the buzz around a recent announcement.

There is an approaching update that could potentially cause a ripple of effect in search results. When traffic is at stake many tune in to hear the latest news, and it's fair to say that this has become the talk of the e-town.

This time, Google is all about mobile-friendliness. Now, I know that "mobile optimization" as a topic has been thrashed to...

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Instagram Dominates Twitter! How to Use Instagram for Business

Instagram Dominates Twitter! How to Use Instagram for Business

If you're tackling the social media arena as a part of your business strategy, you've probably set out on Facebook and Twitter, and possibly either Google+ or Pinterest. Sound familiar? It's just the way it's been done across the board thus far. 

I'm going to cut right to the chase, and make some hefty claims. Instagram has surpassed Twitter, and the way it's growing, it looks to have its eye on global social media domination. It's getting to the point where you almost have to feel...

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