The Engine Room

The Productivity-Optimized 5-Step Blog Writing Process

The Productivity-Optimized 5-Step Blog Writing Process

Whether you've decided you'd like to have a crack at writing your own blog posts, or you want to optimize your current writing process, this is sure to give you a boost. I've spent a while now trying to find faster ways to do it without sacrificing quality. 

One particular Bill Gates quote always stuck with me, even before I got into the business world. He said, "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.” At first I thought, surely a...

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Newsletter Content: A Guide to the 6 Core Elements

Newsletter Content: A Guide to the 6 Core Elements

Email marketing is crazy lucrative — like $44.25 returned for every $1 of investment lucrative, according to Salesforce. Yep, newsletters make money fly around like sparkly flecks in a glitter bomb, which explains why so many marketers do it. Wanna get some of that money? Yeah you do! 

Whether you are interested in starting a newsletter series, or you want to improve the one you've got, I'm going to break the content down for you in a juicy little guide. 

Before I begin, I'd like to...

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Is Your One-Page Website Killing Your SEO?

Is Your One-Page Website Killing Your SEO?

Have you noticed the popularity of one-page websites these days? They seem to be popping up everywhere, and for good reason.

Done right, one-page websites can look super creative, clean and classy. These sites also help keep users engaged because they never have to click around a site and risk hitting a dead end that makes them bounce back to the search results.

But before you start remodeling all of your websites, there’s a little secret the one-page evangelists aren’t telling...

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Decreasing Facebook Organic Reach: What You Need to Know

Decreasing Facebook Organic Reach: What You Need to Know

We all know the power of social media traffic, and Facebook’s in particular.

Building an engaged fan base on Facebook is a great way to interact with your most diehard followers, increase website traffic and (hopefully) make sales.

But recent changes in the Facebook's organic reach algorithms could have big effects on your website’s traffic and your social media marketing.

Here, you'll find out exactly how this change will affect you, and what you need to do to stay in the game.  Read more